Nigerian music sensation Davido has once again made headlines, this time for breaking a global sales record with his new PUMA collection.
The popular singer surpassed American superstar Rihanna to record the highest number of first-day sales with the sportswear giant.
According to multiple reports, over 5,000 sales were recorded on the night of October 1st, 2024, marking a historic achievement for Davido and PUMA.
The collection launch, which took place amidst much anticipation, has not only cemented Davido’s influence in the fashion world but also solidified his standing as a global icon.
Fans and industry experts alike are celebrating this milestone, which reflects Davido’s massive appeal beyond music and into the world of fashion.
Beating Rihanna, who herself is a major force in the industry, highlights the power of Davido’s brand on a global scale.
This achievement is particularly significant for the African entertainment and fashion industries, as it underscores the growing influence of African artists on the world stage.
Davido’s record-breaking success with PUMA is seen as a moment of pride and celebration for Nigeria and the global music community.
