Nollywood actress and producer Ruth Kadiri has highlighted the vital role YouTube plays in sustaining the movie industry, particularly for filmmakers and content creators.
In a recent statement, Kadiri emphasized the platform’s economic significance, saying, “If you remove YouTube from the movie industry, a lot of our people will go hungry.”
She explained that YouTube has become a lifeline for many in the entertainment sector, allowing them to generate income through content distribution and viewership.
Kadiri acknowledged the competitive nature of the industry but maintained that survival boils down to hard work.
“Personally, I don’t care about competition. We as filmmakers are at the forefront, and we must hustle,” she said.
The actress concluded by reiterating the platform’s importance: “YouTube is an opportunity for a lot of people to make money, and that is what is happening now. It is what is feeding people now.”
Kadiri’s remarks shed light on the evolving dynamics of the Nigerian movie industry, where digital platforms are becoming pivotal for creative and financial sustenance.
